Thursday (June 27th) marked a major milestone for the Battery Conservancy in 2013. On this day, Whole Foods Market pledged to donate 5% of net sales from all seven Manhattan locations to The Battery Conservancy to support farm and garden education at Battery Urban Farm.
Whole Foods Market 5% Days are great examples of collaboration between non-profits and socially responsible corporations. In giving back to organizations in the community, Whole Foods Market (and Whole Kids Foundation!) puts its money where its mouth is, sourcing from local vendors and providing in-store educational signage to promote values of good food, healthy eating, and local production. This fosters a synergy of trust and shared awareness about some of the food systems and health issues we face today.
In an effort to build on this awareness, members of The Battery Conservancy team dressed their best and set out for the stores, staffing each of the 7 Manhattan locations to promote the 5% Day and our educational mission. As part of our outreach effort, each table offered a seed game wherein kids (and adults!) could match vegetables to their corresponding seeds, and a demonstration worm bin to raise interest in vermicomposting as an at-home composting option. (For example: did you know that each pound of Red Wiggler worms can go through 1-3 pounds of waste per week? Some of the larger bins can have thousands of worms. That could translate to hundreds of lbs in organic recycled waste diverted from landfills.)
At the end of the day, we are overjoyed to announce that the 5% Day raised over $66,000 to support programming at Battery Urban Farm. We are so honored to have been chosen by Whole Foods and to have been able to promote our message to eat healthy, buy locally, be mindful in our consumption and to grow good food, however and wherever we can. This was an incredible effort all around, and we whole-heartedly thank Whole Foods Market for their generosity and support.